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FIGHT WEEK IS HERE!

History will be made on June 14, Diego Lopes and Steve Garcia step into the octagon on the South Lawn of the White House — the first fighters in history to ever compete there. Not a stadium. Not an arena. The White House. And Born For This™ built exclusive capsule collections for both men heading into this moment.
Two fighters. Two drops. One night that doesn't repeat.
These pieces are tied to a date, a place, and a piece of combat sports history that will never happen again for the first time. Once they're gone, they're gone — no restock, no second run.
Grab yours now at bornforthis.shop before the Octagon lights up Saturday night.
SHOP NOW
Order by Mon. June 8th to receive by fight night (US only).
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CODE: 'MEMORIAL25'

For those who gave everything. Today we remember them.
Everything in the shop is 25% off for the next 24 hours.
Use code 'MEMORIAL25' at checkout.
No noise. Just respect.
SHOP NOW
24 hours only. Ends midnight May 26, 2026. All sales final.
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THERE IS NO DOUBT. CHAMPION.

Newark witnessed it. Joshua Van walked into the Prudential Center as champion — and left as something more. An emphatic title defense, a Fight of the Year candidate, and proof that the belt is exactly where it belongs. The Fearless Collection was built for this moment. Limited run. Restocked and live. For Those Who Know.
Shop The Fearless Collection — BFT.LIVE/JV
Use this code at check-out for 10% OFF
BORNFORTHIS-10
Limite one per customer.
SHOP NOW
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CAMP DIEGO LOPES

Camp Lopes is underway. On the Road to Washington D.C. and UFC Freedom 250 - the camp starts in Stillwater, Oklahoma. Pick-up a limited edition Diego Lopes Training Camp tee and join Diego's camp.
Tag us online or email training photos to media@bornforthis.cc
SHOP NOW
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FIGHT WEEK IS HERE.

UFC 328. Newark. Saturday night. Joshua Van is ready - and so are we. Bobby 'King' Green is being showcased in 'The People's Main Event' on the same card. The Born For This™ Boxing Dept. & Jiu Jitsu Dept. has launched. Everything dropping this week was built for the ones who really live this - not just watch it. It's all live.
You were here before anyone else. This our first official Born For This™ email -- and it's going to a select few. A big THANK YOU for being one of the day ones, below you will find a discount code - good for this whole fight week.
Use this code at check-out for 20% OFF
DAY-ONE
Ends May 10, 2026 at midnight PST
SHOP NOW
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For those who know.
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